Tuesday, 20 January 2009

Reining it in: Summaries and Synopses

Another guest blog today, this time from authonomy regular Jason Pettus of the Chicago Center for Literature and Photography. We're happy to say that Jason will be continuing his series of essays this year and will start the ball rolling with a discussion of summaries and synopses.

As I'm sure almost everyone at authonomy is already aware, writing a novel is only half the battle of actually publishing a novel; after the sweat and toil of the creative process itself comes the equally frustrating task of selling it, not just to an agent and then an editor but eventually the public at large. And as part of this process, you can guarantee that various short versions of your story will be requested by these people in various situations, from a full outline for an overstressed editor to a punchy blurb for the book cover itself. So what exactly should go into each of these types of summaries, and how many different types of synopses should a writer have finished and ready to send people? Well, as always, I'm happy to share my opinions on the subject, although as always remind people that mine is not the only legitimate way to look at it, nor will my advice necessarily work in every single publishing situation. In general, though, I think an author could do a lot worse than to have the following kinds of summaries at their disposal, once their book is finished and is being shopped around...

First, let's address what seems to be the industry standard, the half-page general summary, the one designed specifically to fit neatly within a one-page query letter. And in fact, since this type of summary is used almost exclusively to cold-sell a book idea to an industry professional, it's safe to say that there's one rule regarding this type of summary that is more important than any of the others -- that the entire point is not to actually explain the storyline itself, but merely to get someone interested in knowing more. This is in fact the number-one problem among writers regarding query letters, I find, is the compulsion to overwrite them and thus make them less and less effective; because let's not forget, the agent or editor reading that query reads hundreds upon hundreds of them a year, dozens upon dozens of full books as well, and has probably been doing so now for decades, and so is already intimately familiar with every plotline that's ever existed and every twist to that plotline that's ever been attempted. With these people, the goal is never to tell them the details of your book they can already guess; it's to highlight the few elements that might be legitimately different than all those other unsigned manuscripts out there, the things that are legitimately unique and therefore in theory give your book more commercial potential.

Of course, in a happy world, some of these people will indeed become interested in your manuscript, at which point most will request a full detailed outline of the entire thing. Remember, this is not the time to get stingy with plot-revealing details! I hear this all the time from writers, in fact, regarding both this and the query letter mentioned before, this fear that they're somehow "spoiling the story" by revealing too many details from the end of the book. But remember, that's the entire point; that since most industry professionals simply don't have the time to sit and read entire manuscripts they've taken a passing interest in, they will rely instead on a combination of detailed outline and the first twenty pages of the actual book, to determine quickly whether you can write decently and whether your storyline eventually goes anywhere by the end. It's only after both of these things are established that most agents and editors will finally request the entire manuscript; and that's why I recommend having ready a detailed outline with at least a little heft to it, somewhere between two and maybe five or six pages in length, going over the entire storyline and all its developments from beginning to end*.

And then of course is something I've gone over here before, the "blurb" or "elevator pitch" or whatever you want to call it, the ten-second summary that can be blurted out during an elevator ride to any stranger who expresses an interest (hence the term's name); but like I said, I've covered this topic in a previous post here, so would encourage you to read that to learn more. And then finally is the type of synopsis many of us are most familiar with, the action-packed and hyperbole-laced dust-jacket summary ("An unforgettable story! The assured announcement of an exciting new literary voice!"), designed solely to get a potential customer excited enough while at the bookstore or Amazon skimming the thing to actually purchase it; and let's face it, that this is the one option a writer can most easily skip, in that any publisher who might end up signing the book will eventually just rewrite this copy anyway, using the marketing people on their staff who are much better at that stuff than you'll ever be. But still, I don't think this is necessarily such a bad last step for a writer to take, for personal reasons more than anything else; after all that work and effort to actually write the book and get it ready to sell, usually for almost no external rewards whatsoever, it can be gratifying to see it finally described in the same breathless tone as any other published book out there. Remember, that's part of the process too, is to have patience and discipline, an eternal amount of optimism and self-belief; the more such little things like this an author can do, to keep their spirits up about their book long after they've finally finished actually writing it, the better off that author will be.

As mentioned, these are certainly not the only options at a writer's disposal, nor are all these options nearly required in every situation; in general terms, though, I think an author will be well-equipped for most situations they encounter by having these four types of summaries eventually down cold, regarding each and every manuscript they end up shopping around. And don't forget, such a thing serves an active purpose in a writer's ongoing career too; this process can reveal things about a manuscript the author didn't even realize was there, can show strengths to that writer's style they didn't realize they had. Any author worth their salt should be constantly interested in bettering themselves as an artist; the summary process helps not only from a commercial standpoint for each project, but from this more aesthetic career-long one as well.

As always, I encourage you to leave your own thoughts about all this in the comments below; and if you have a specific topic you'd like to see addressed here in the future, by all means feel free to drop me a line directly at [ilikejason at gmail.com]. Happy reading!

*And in fact, I agree with what many authonomy members suggest regarding this subject; that submitting authors should include such a two-page outline as the very first two pages of their uploaded manuscripts here, with a warning to skip the first two pages if a person doesn't want the plotline spoiled. Given that so many of us here are attempting to judge and rate entire books based only on their first ten thousand or so words, such a quick "cheat sheet" to the entire storyline can sometimes be an invaluable supplement.

Jason Pettus is the owner of the Chicago Center for Literature and Photography [cclapcenter.com].

Discuss this and much more in the authonomy writers' forum.

8 comments:

Cliff Burns said...

Please keep in mind that "cold sells" (unagented queries and submissions) go to a low-level staffer, some assistant of an assistant editor, and their views really don't carry much water as far as most senior editors are concerned.

And let's be honest here: how many "cold sells" actually make any impact, regardless of how well a query letter is composed, how cogent and literate? These days, if you don't have an agent pushing a manuscript across the desk to an editor, your book goes nowhere. Places like HarperCollins no longer even READ unsolicited submissions, which is why the notion of Authonomy came about--that's the official version, anyway; I still contend it was a print-on-demand (POD) scheme right from the beginning.

Contacts and networking are what get the writer over the initial hurdle and offer at least a remote chance of receiving any kind of consideration. I've seen nothing in my 20+ years as a pro writer to convince me otherwise. The best synopsis and cover letter don't mean a thing. Publishing is NOT, sad to say, a meritocracy. It's a club with an exclusive, in-bred membership.

The fact that book sales are plummeting, publishers downsizing, chain stores teetering on the verge of bankruptcy doesn't seem to have impacted the usual way of doing business in Toronto and New York. The practices of corporate publishers (big advances for books that tank, downplaying the stature of genre fiction, publishing derivative books) are losing readers in record numbers.

Editors and publishers: it's time to change your ways, evolve...or die, gasping, in the tar pits, unwieldy bodies sinking into the mire of your own making.

Anonymous said...

Hi Jason - very useful advice. Thanks! I always find it difficult to understand the differences between the UK and USA in this regard - if indeed there are differences. Also - if an agent or editor doesn't specify which kind of synopsis they want - should we default to the half page summary or the 2 - 6 page one?

Anonymous said...

My experience so far with one book is exactly as Jason described: the first 40 pages or so, then the chapter-by-chapter outline. The acquisitions editor wants to see if I can hold a narrative through to the end, and if he concludes from the outline that I can, I presume he'll request the full manuscript. I did not go through an agent, either. Right to the publisher, and a fair-sized publisher at that, not quite a corporate publisher but not a small university press either. I have no contacts in the publishing world and no network. So there is hope, unless you let cynicism persuade you there isn't.

Jason Pettus said...

Well, traditionally the half-page summary is the first thing you ever send an agent, as part of a one- or two-page "query letter;" if you don't already know, that's basically a random letter you send to a random publishing executive saying, "Oh, won't you please take an interest in this book I just wrote? Here's why you should!" Since you've already sent this as the first step of the process, if an agent or author was to ever then ask for a summary, you would of course then send the longer one. (Also, the recommended guidelines for chapter-by-chapter summaries can vary wildly from one "expert" to the next; some recommend one page, some recommend 20 or 30, and with all kinds of passionate arguments for every page length in between.)

That said, I also agree with what Cliff here says above -- that the query-letter process is laborious and mostly unrewarding, essentially a random shot in the dark and with the success rate that comes with such an activity. Still, it's definitely part of the process, in fact historically the most common way unpublished authors have always brought their manuscripts to the attention of an agent or editor (because let's face it, not all of us are in a position to have martinis in Manhattan every Friday evening with some editor at Doubleday). I believe that the query process is something that should be done by every writer trying to sell a manuscript to a mainstream commercial company, along with the kinds of networking and contact-building that Cliff recommends too.

Cliff Burns said...

Thanks, Jason, and I very much appreciate your candor. I posted on my blog about how publishers could use the new technologies out there to publish more authors and escape the "big book" mentality that has brought many of them to the brink of bankruptcy (and caused book sales to plummet precipitously). Big changes are required but will corporate publishers evolve in time? THAT'S the question...

http://cliffjburns.wordpress.com

Karen Jordan said...

Thank you for this very helpful blog. I thought it was quite useful and gave some good advice that will, hopefully, be advantageous as I try to sell my book.

Best wishes,

Karen
www.karenjordanwrites.com

Anne Lyle said...

Personally I wouldn't put my synopsis on authonomy because it's totally public access. Not so much because I'm worried about someone stealing it -- plagiarism would be too easy to prove -- but because Google indexes the site and that's a huge pile of spoilers for my potential readers to find.

(A quick Google for the name of the real historical person on whom my protagonist is based brings up my authonomy profile as the 2nd hit!)

Cath said...

Hello Jason!

Thanks for this great piece. Very timely for me as I just joined Authonomy ten days ago.

My book has rocketed up in the charts (don't know if that's normal or not) so of course I'm sitting here wondering what my next (logical) steps are.

Super information.
Cheers
Cath Rathbone,

EMMA BROWN
http://authonomy.com/ViewBook.aspx?bookid=9675