So, you have made a book trailer or paid someone to produce it for you. Your vision has come to life, perhaps in the form of still images, text, footage, dialogue, a superb audio soundtrack.
But what happens next? Unfortunately, it's not really that simple, because what happens next will depend on the research done before the editing process was even started.
The fact is, a slideshow with a few images is unlikely to stand out above all of the others that are out there right now. Unless, of course, some sort of strategy is implemented prior to distribution. It's also vital that even earlier, before going to work on a book trailer, you think about who will watch it, how engaging the trailer will be and most importantly whether the viewers you have in mind are likely to become buyers? A book trailer is an important part of your marketing platform and the reason you should have one is to drive awareness and ultimately sales.
Here are our top 5 things you should know before embarking on a book trailer:
- Look at your social media platform, network and audience and ask yourself two questions, "Is this the network I would share my trailer with?" and "what are the chances this audience will buy my book if they watch the trailer?"
- Use a mixture of Social media measuring tools such as Klout (http://klout.com/home) and Peer Index (http://www.peerindex.com) or Kred (http://kred.com) to loosely evaluate your social reach and influence. Whilst these platforms are not the be all and end all of your social profile, they do offer value and insight.
- Start to think about a marketing strategy that reflects your book and the readers you believe will buy it. Try to think about the audience outside of your existing author network. It’s possible that you already have an author network, now you have to reach people outside of that sphere, people that have an interest in associated genres, topics or specific books. Put together a list of twenty published authors that have written books like yours and look at their social media profiles. What are they talking about? Who are they talking to? What platform do they spend their time on and who is following them? Finally, try and replicate what they do well.
- If you don't have a YouTube channel, get one. YouTube is the second largest search engine in the world and it's owned by the mother all search engines: Google. What does this mean and why should you have one? It means that you have a platform where you can engage readers, more importantly you can use this platform to link up to Google + the most underused and essential social media platform of our time.
- Learn the basics of VSEO (Video Search Engine Optimisation) YouTube is an empty shell unless you populate it with the right words and phrases that correspond to your book and you, personally. Video marketing and YouTube marketing is a lot deeper than may think. Simply placing your video on YouTube and expecting people to stop by is short sighted and actually the cause of many great book trailers being lost with low views and little engagement. Understand your audience and think about what those people might be typing into YouTube and Google and always think of user intent when associating a keyword or tag to your video.
Should you have any questions or would like to know more about Crimson River digital marketing campaigns contact us here.