Friday, 14 February 2014

In which we reveal the new Authonomy logo!

Today we very excited to reveal the brand new Authonomy logo!



We wanted something clean, professional but also welcoming, to reflect our vision of Authonomy as a site where authors who are serious about their manuscripts can come to get an editor's attention, but also a place where they can be part of a warm and helpful community. Our ambition for Authonomy is to become the place for authors, editors and agents to visit to source and cultivate real talent.

We know not everyone's going to love it - no one likes change - but we feel this is the right direction for the site and, as we reveal more about the new site design and features, we hope you'll begin to feel as excited about the relaunch as we are.

48 comments:

Five Go Glamping said...

Nice!

Nichola Hunter said...

I think it looks a lot sharper and more business-like than the old one.

John B Wilson said...

I like it, but isn't it a bit off-centre? Just a bit? To the left? Slightly? No? Me then. Right.

Tracie Podger said...

Much more professional but I wouldn't have said it was more welcoming than the old one.

Piper McDermot said...

Quit like the white "A" on the red banner, it's clean and professional looking.

The full banner though - no. Red and white with very domineering, full caps text feels aggressive. Not a warm or welcoming effect at all, and distinctly militaristic associations. Sorry :( But I guess it is decided already. Looking forward to the rest of the site changes.

Me-Time Tales said...

It's fine. Crisp and to the point.

Piper McDermot said...

It's that black caps text that pushes it the wrong way for me.

Michelle Richardson said...

It's nice. It says: new year, new beginning, we mean business ;)

Martin Jones said...

I like the new logo and it is much cleaner and sharper than the old one.

Jeff said...

Autho needs more than a new logo. It needs RELEVANCY.

Anonymous said...

Oh, Rachel - it's wonderful to know that there is progress made toward uploading the new site. I've such hopes for it ! Thank you for sharing the new logo with us.
Blessings,
Patricia Laster

Scott Pack said...

It is always interesting to see people's views on something like this. It is, ultimately, just a logo and, as Jeff so kindly points out, it doesn't in itself do anything to make Authonomy a better place.

We think it looks good, though, and wanted to share it with you before the new site goes live.

Anonymous said...

As far as the new banner is concerned, though, if you're seeking some real feedback to help,I agree a bit with the person who posted: "Red and white with very domineering, full caps text feels aggressive. Not a warm or welcoming effect at all, and distinctly militaristic associations." Warm browns, golds, creams, soft blues would be more welcoming. Pat

Anonymous said...

It bears an uncanny resemblance to another company starting with the letter A.

Gev Sweeney said...

It looks very corporate. Office-y. Sterile. Not at all arty. Not at all indicative of creativity. Or of writers.

Scott Pack said...

As with any change, some people will like it and others will not.

What actually matters is that the more fundamental changes to the site help us, the editors, find more books to publish from Authonomy.

I am pretty sure if we deliver that then the logo won't actually matter too much to members.

We still think it looks nice though.

Spilota said...

Hmm, yes, it is JUST a logo.
But I have to admit I prefer the old one.It FEELS more welcoming.
It doesn't matter really one way or another.

Volequeen said...

Thank you for trying something new.

However, I think it looks like a symbol that Oswald Mosely might misappropriate for the British Union of Fascists. :(

Anonymous said...

Looks like a banner for a sport team maybe. What do you think it really proves? The problems with the site never included the logo, sillies.

dianemdickson said...

I know it's all decided and so on and I did try very hard not to be negative but the problem for me is that I find it hard to read. yeah honestly, I'm not putting on airs to be interesting I actually find that as I look at it the letter blur - oh - just me then, and yes I did go to Specsavers!!!!! :-)

Anonymous said...

I hope you are taking note, Authonomy.

It is much sharper but also difficult to read.

It is so welcoming that even fascists will like it while at the same time not welcoming at all.

Lots of people want you know that a new logo won't fix Authonomy's problems even though you have already told us that it is only a logo and you don't think it will fix Authonomy's problems.

You must love member feedback. It is so very helpful.

Anonymous said...

It would have been fun to have a competition for members to enter - design and logo. Not practical though, I realise.

Cariad.

Anonymous said...

I looks like the MALBORO sign

Anonymous said...

Um, not my cup of tea. It's a little too cold and sterile. I'm going to agree with the others on this. Professional but meh. Just doesn't say writing site or creativity.

Claire said...

I don't like it much at all - the logo was one thing I didn't think needed changing - but it does say serious, professional, business-like, so hopefully that's a good sign for things to come.

Tony Eezisit Eezifestival said...

Planet Me thinks it's fab. Very clean, simple and modern.

Anonymous said...

It is a terrible logo, a Scarlet Letter obverse that reflects the low morals of the Murdoch conglomerate. Actually, it fits.

But the logo never was the problem. The logo was just fine. did you ever, even once, get any lip from such as us on your logo? No, you didn't, but, as usual, you focus on the things not needing fixed and ignore the open sores you continue to provide.

We all look forward to the next version. And the next set of administrators.

Philippa Stirling said...

I do like it - more polished looking than the last although that had the 'feel' of a warm and inviting bookish community or place.

My only other remark, somewhat negative, is that it first gave me a flashing impression of either an Adobe or AutoCAD logo. That passed, though, as I recognized the 'tails' as being intended as a graphic visualization of the end of a bookmark.

I also must laugh at anonymous who posted at 17:05 on 17/02/14.

Such an "exceptional" observation but s/he didn't have the cojones to own up to the comment? Sad.

Five Go Glamping said...

So that's about thirty mostly miserablist comments on a blog about a new logo- but just the two comments on a recent post about a successful authonomy author with a really exciting book deal.

How lovely.

Scott Pack said...

Glamping, you'd think people on here preferred complaining to applauding!

Anonymous said...

Actually, Glamping and Bigmouth, I often applaud the good things done by this team. They just don't do a very good job of running a web site. The blog is great. Far more people should participate here, especially since it seems, now, to be the one place a person can engage Scott to explain any thing about the site at all.

You've seen it before, though. Company after company modernizing their logo, paying tens of thousands to get consulted with about some new and attractive way to present their public face. Often, this effort is all show and no substance. As is this one.

The old logo was fine. Why change it? To show, I guess, that the new team is much more tuned in to what the world wants. But, sorry to say, the new team is an exact copy of the old team.

Five Go Glamping said...

I just can't wait to see how many crazy comments there are when the new site goes live.
"I don't like the new profile pages because they remind me of Barack Obama's forehead"
"I'm afraid I don't like the homepage because it makes me think of a particularly disturbing cheese dream I had where I was locked in a cupboard by Paul Martin off of Flog It"

Nichola Hunter said...

Yes it's funny how sour these comments sound. I like the logo. I would have liked it on my book, I think, more than the current one, as it has a more professional feel to it.

Anonymous said...

Nichola, is your book paper and ink? If it is an ebook, the imprint logo can easily be changed. Just copy and paste.

Nichola Hunter said...

Thank you for that info - I will do that - seriously my first thought when I saw the logo was - yes, I would prefer that on my book - looks like serious publishing to me

Anonymous said...

denada. We do appreciate your book, by the way. Good work.

Anonymous said...

One of the best things about the authonomy blog, if you haven't realized it, is that you can't be banned from the blog. Maybe that is why they don't want to advertise how good it is or to have anyone saying "you should read the blog!" I guarantee you that if you make a horrible statement like that in the forum and your name is Paul Schoaff, your account will be barred immediately.

Scott Pack said...

Anonymous, one of the main reasons for changing the logo is that the whole design of the site is being changed. The old logo would look daft in the new design. We haven't paid anyone thousands of pounds to design a logo, all the design work is part of the revamp process, the logo is just one bit of that.

And as for engaging me on here, I have always made it clear that members can send me a message via my profile at any time. I try to reply to each one as quickly as I can (with the exception of reading requests, otherwise that's all I'd be doing).

I don't hang around the forums as it is almost impossible to keep track of questions and answers on there unless you spend hours in there and I am unable to do that.

Just message me if there is something you want to ask or so. Unfortunately you cannot do that anonymously, but I don't bite.

paul schoaff said...

anonymous is just easier than any other way of signing the comment.
You would get a lot more comments on all the blog entries if deciphering the stuff in the box were just a little easier. Frustrating to have to repeat that step several times to get it right.

Hoping the new version will really be a huge hit,

schoaff said...

BTW, the last year of your work here has been a tremendous improvement over what came before. There is still a ways to go to really become credible as a place where new work is actually looked at and evaluated.

timob said...

nice. just gets better with each look. it's like an old friend already

Andrew Hamling said...

To me, it looks all very... corporate! It looks like the logo for a bank.

Anonymous said...

The original says print, which is what everybody on the site is hoping for. I am a graphic artist and to me the new one does not come close to what you were going for.

Anonymous said...

The original says print, which is what everybody on the site is hoping for. I am a graphic artist and to me the new one does not come close to what you were going for.

Anonymous said...

The original says print, which is what everybody on the site is hoping for. I am a graphic artist and to me the new one does not come close to what you were going for.

Anonymous said...

The original says print, which is what everybody on the site is hoping for. I am a graphic artist and to me the new one does not come close to what you were going for.

Anonymous said...

The original says print, which is what everybody on the site is hoping for. I am a graphic artist and to me the new one does not come close to what you were going for.

wayne davies said...

La función de día y fecha Replicas de relojes apareció en mediados de la década de 1950. Es una complicación bien, práctica Relojes tag heuer sobre una base diaria, que permite ofrecer además de la hora, fecha y agenda de... En Omega, la fecha se coloca en el 6 y el Omega seamaster día de la semana (en inglés) se encuentra al mediodía en una ventana en forma.